Archive

Every teardown, in order

• September 22, 2026 · Footwear & global brand marketing Approved, then apologized for: Converse's Karina ad and the review step that got skipped

  Converse pulled a global campaign image after critics said it evoked Klan and lynching imagery, and apologized within days. A second, similar image from a different market surfaced the same month. What the approval chain was supposed to catch, and didn't.

• September 17, 2026 · Sports betting & prediction markets Naked, branded, on schedule: reading Novig's Sydney Sweeney campaign as a marketing document

  Novig didn't stumble into the backlash. It bought it, on purpose, as a brand-awareness line item. What the ad is actually doing, and whether it worked.

Two pieces up so far. More campaigns get the same treatment as they come along.